Rikshaw Films

Liberté: Mike Pethenbridge

LIBERTÉ  Mike Pethenbridge

In the Fall of 2016, Rikshaw Films was hired by agency Zeus Jones to produce four films for the organic yogurt brand Liberté. All of the stories grew from a core idea that life is better when you choose to embrace what inspires you, even if that means taking a leap of faith or rejecting what the world thinks you should be.

This story focuses on Organic Valley farmer Mike Pethenbridge and the leap he took to start his family’s Organic Dairy. Mike reflects on his past struggles, current successes and the hard work that goes into life on a diary farm.

Production Company
Rikshaw Films

Director Dominic Howes
Cinematographer Joel Weber
Producer Jodi Nelson
Editor Mike Turner

Zeus Jones

Creative Director Laura Nelli
Producer Jann Jones